web site Design
and Development
In today's world, having a web site is as important and necessary as having a phone
or a listing in the Yellow Pages. In fact, I'd argue that not having a site often comes
across as "unprofessional" in the eyes of many potential clients, partners and
distributors.
A good web site has balance between content (page copy) and graphics, one without
the other and people will go to your competitors web site. The general rule
of thumb is to be informative, with related graphics that are ecstatically
pleasing, and a web site that is overall easy to navigate to find what you want.
Most people looking online need to find what they are looking for within three
clicks or they move on to the next web site in their search.
It is also import to understand that if they do find your web site that it should
be unique and be able to pull in a visitor, just like a good book pulls in the
reader.
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To inform?
To build a community?
To gain valuable market research?
To reduce support and customer service costs?
To reach a broad audience with a message?
To find sales leads?
To conduct e-commerce?
To gain advertising revenue?
To brand your company?
To build trust?
To reduce printing and mailing costs?
These are just some of the many possibilities. Remember, the web is not just a marketing tool - it's a business tool as well.
While it is perfectly okay to have an Internet billboard that simply contains contact information, why settle for that when your
site can do so much more? Even the smallest local business can utilize the power of the Internet to be more efficient and to
build revenue. Once you start thinking about it, it's easy to get excited about the potential for your site.
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What One Of Our Clients Thinks About Us
“I can recommend a friend of mine who has an IT consulting business to help you get started with
your web site.
I've had three different web designers work on our web site. Originally, a girl who use to have a business in Cambridge offered
to do the design work pro bono. She has since move to CA and we lost touch. Prior to that, as happens with pro bono work,
it was difficult to get her to do what we wanted when we wanted it. Anyone who needs to make money to survive needs to
place their attention on clients that pay the bills.
After that, I was introduced to a friend of a friend who was starting a web design business. I wanted her to redesign our site.
We paid her a discounted rate, but she was so green everything took twice as much time as it might otherwise. Lots of
delays. Plus she didn't have the creativity that I was seeking. I had to do mock-ups of what I wanted. Very time consuming
for me. Everything took very very long. As a result it was impossible to keep the web site current.
When Joe Giggey started his business, he offered to take over our site. He got it to a place where I could then purchase
software and do the updates myself.
It's one thing to maintain it yourself. It's something else to design the site. You're welcome to give Joe a call and see what he
might be able to do for you and at what price.”
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