Search Engine
Optimization and Search Engine Marketing
Search engine optimization (SEO) and Search Engine Marketing (SEM) is the process of improving the volume and quality of traffic to a web site from search
engines via "natural" ("organic" or "algorithmic") search results. Usually, the earlier a site is presented in the search results, or
the higher it "ranks," the more searchers will visit that site. SEO can also target different kinds of search, including image
search, local search, and industry-specific vertical search engines.
Search Engines uses automated software to review sites and evaluate your web site.
A web site cannot be ranked or evaluated based on visual elements: graphics, animation or flash.
Primarily Search Engines us
Keywords and Links.
The right keywords in both your code (non-visible text and page copy (visible text)
can dramatically increase your ranking.
Where as the right Links, both from other sites linked to you and you linked to other sites
will increase your ranking, but the wrong links can hurt you.
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Nielsen/NetRatings report that 812 million people used the Internet in 2004.
Stanford Institute for Quantitative Study of Society shows that Web users spend twice as much time online as watching TV.
comScore Forecasts Total E-Commerce Spending by Consumers Will Reach Approximately $170 Billion in 2006.
Clifford’s Florist reported a threefold growth in business with their first web site.
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What One Of Our Clients
Said About Us
A recent referral for Search Engine Optizimation to a large retirement community in the North Shore.
Joe Giggey’s comprehensive technical expertise, knowledge
of Internet protocols and overall business acumen were
instrumental in the development of our web site. He has
the ability to absorb the unique idiosyncrasies of a
business and work closely with company decision-makers
to shape a web site so as to maximize results and present
a desired profile to the cyber world. Identification
and intelligent usage of keywords from the homepage
through all page copy is a major and essential part of
Joe’s approach. If you are contemplating establishing or
improving your Web presence, utilizing the services of
Joe Giggey, principal of Gig IT Consulting, would be a
wise choice indeed.
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